Travis Kelce has checked into one of New York’s most famous hotels, and naturally, he has brought some very stylish friends with him.
The NFL star and global Tommy Hilfiger ambassador is the face of the brand’s Fall 2026 campaign, which transports him to The Plaza Hotel for a distinctly New York take on classic American style.
And yes, for anyone who has been following Travis’s very public love story with Taylor Swift, the images are bound to attract a second look.
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Though Taylor isn’t featured in the campaign, the couple’s famous pooch is front and centre, adding a suitably personal touch to the polished New York fantasy.
The campaign, titled ‘Only in New York’, sees Travis step into Tommy Hilfiger’s former home at The Plaza, where the designer lived for more than a decade.
It is an address with serious cultural history, having welcomed everyone from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones.
Now, Travis, Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony are taking over the famous halls.
It is an unusually starry cast, but that is the whole point, of course. Tommy Hilfiger is selling more than a collection for autumn.
It is selling a version of New York where athletes, musicians, models and designers can all end up around the same table.
Travis Kelce gets the Tommy Hilfiger treatment
Travis is front and centre, photographed moving through The Plaza and stepping into the world Hilfiger has created around the collection.
“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” Travis said of the campaign.
The setting is important because Hilfiger’s relationship with New York is woven into the brand itself.
The designer established his label in the city in 1985, building a fashion language around American classics, red, white and blue branding and a preppy aesthetic that has been repeatedly reinvented.
For Fall 2026, that formula gets another update under the banner of ‘Prep Made Current’.
The cable knit moment
The hero of the collection is the cable knit sweater, with crewnecks and quarter-zips providing the cosy backbone of the autumn wardrobe.
The prep rugby also returns in new proportions and richer fabrics, while outerwear gets plenty of attention.
Like wool pea coats, car coats, mixed-media jackets and softly padded layers designed for those notoriously unpredictable New York seasonal temperatures.
Rich seasonal colour replaces the lighter feel of summer, while archival details and the brand’s signature red, white and blue palette keep the collection anchored in Hilfiger’s unmistakable visual identity.
A New York Minute
The star-studded cast in the campaign is where it really shines.
Gigi Hadid brings her long-running Tommy Girl status to the campaign, while JISOO adds her global pop-star influence.
DJ and music phenomenon Peggy Gou, tennis star Frances Tiafoe and NBA legend Carmelo Anthony round out the group.
It feels like being invited into an extremely exclusive New York social circle, which was clearly the intention.
Hilfiger describes the campaign as a celebration of the city’s optimism, charisma and endless sense of possibility, while the collection itself is designed around the idea that personal style is about more than individual pieces.
It is about how you live in them.
The Taylor Swift connection may be what gets people looking, but the clothes are what keep the campaign interesting.
Tommy Hilfiger Fall 2026 is ultimately a love letter to New York dressing, complete with famous faces, prep, oversized outerwear, cable knits and one of the city’s most iconic addresses.
And if Tommy Hilfiger’s version of autumn involves checking into The Plaza with your celebrity friends and your dog, we are certainly paying attention.
The collection will roll out throughout the season via Tommy Hilfiger stores, the brand’s website and selected wholesale partners.
